Hi I'm Alice 👋
Lead Product Designer based in Zurich.
LEAD PRODUCT DESIGNER
Building Gold Avenue’s mobile app
A mobile app designed from scratch in 3 weeks, now driving 50% of total orders.
Lead product designer
Optimising the Gold Avenue website
Continuous improvements through data, user interviews, and A/B testing to increase conversion.
UX/UI DESIGN
Improving healthcare journeys
Redesigned care pathways validated with user testing to improve overall customer satisfaction.
UI - Branding - E-commerce
Koze Collection
Designing and launching my own home décor brand, from visual identity to e-commerce website.
My favorite tools 🛠️
Tools I use
Figma
UX/UI & prototyping
Mixpanel
Product analytics
Hotjar
User behavior insights
VWO
A/B testing
Maze
Usability testing
Adobe
Visual design tools
Miro
Workshops & mapping
Framer
Prototyping & websites
Shopify
E-commerce platforms
ChatGPT
Ideation & productivity
Jira
Agile project tracking
Webflow
No-code websites
Ways of working 💡
Product thinking
Structuring flows and journeys to solve real user problems.
User research
Combining qualitative insights and data to guide decisions.
Prototyping
Rapid iterations to validate ideas before building.
Collaboration
Working closely with product, tech, and stakeholders.
Outside of work 🏞️
Outside of work, I explore landscapes and light through photography.
Hi, I'm Alice! 👋
I'm a curious and passionate Lead Product Designer with 7+ years of experience crafting thoughtful digital experiences across finance, healthcare, e-commerce, and luxury sectors.
What drives me? Blending aesthetics and function to make people’s lives a little easier (and nicer). I love diving into complex problems, collaborating with diverse teams, and constantly learning along the way.
Originally from the French Alps, now based in Zurich, I enjoy connecting with designers, developers, and creative minds in the product space to share ideas and inspiration.
Feel free to drop me a message, I’m always up for a good design chat
(or coffee)!
